LOS ANGELES, CA – DECEMBER 29: Los Angeles Rams players stand for the National Anthem before the game against the Arizona Cardinals at the Los Angeles Memorial Coliseum on December 29, 2019 in Los Angeles, California. (Photo by Jayne Kamin-Oncea/Getty Images)
The Rams have revealed their newest look and it’s been met with mostly criticism. These uniforms paired with the new corny logo could motivate the Rams to win and shut up the naysayers this season.
It’s been a tough offseason for the Los Angeles Rams. Earlier in the offseason, they tweeted that they’d have an announcement, but shortly after, it was leaked that the announcement was their new logo.
The new logo was not well perceived, as many thought it could pass more as the Chargers’ logo than the Rams’. Regardless, they announced it as planned and it was met with mass criticism. The Guardian wrote an article about how it “managed to anger an entire fanbase”, writing,
At the time, the Rams claimed that this was a rejected design and echoed the opinions of their fans. “It’s not a hat I would buy or we would ever want in the marketplace,” said Kevin Demoff, chief operating officer of the Rams, adding that it “was a terrible introduction to where we are headed, but there’s nothing we can do about how that came to be.”
That was one rough patch in the offseason for the Rams, but things would continue to unravel.
The next L for Los Angeles was when the team also announced they had a new look to go along with the new logo. Oh boy!
The comments on Adam Schefter’s tweet about the Rams’ new uniforms are mostly poking fun at how the uniforms look like something an IKEA-sponsored team would wear. It really does look like the outside of an IKEA building and all the team needs is a little IKEA logo in the corner of the jersey. Maybe they can get free cinnamon buns after each victory.
With the cruddy new logo and uniforms, the Los Angeles Rams have been ragged on all offseason. This might be motivation for the team in 2020 to shut up the masses and to get back into the good graces of NFL fans. They were an explosive team in 2018 and that ended with a trip to the Super Bowl but was ultimately a loss.
In 2019, the Rams were victim to being in a really tough division and, as a result, finished third. Had the new playoff rules been put into effect last season, the Rams would have been the seven seed in the postseason and would have had a shot at defending their NFC Champion title from the season prior.
Los Angeles made some changes this offseason, the biggest of which saw them cut bait with former star Todd Gurley, who fell off a cliff fast. Gurley was their saving grace for several years, but it was clear his stint with them was nearing the end when he barely played in the Super Bowl.
Sean McVay is an offensive mastermind and can get this team back on track, ugly uniforms or not. Jared Goff was paid a lot of money last year to be the franchise signal-caller for the more popular team in Los Angeles and he’ll have to step it up this year. This can be a good team, but the tough division is certainly something that works against them.
The new uniforms are an eyesore, but if the Rams want to quiet everyone, the best thing for them to do is to win games. If they can somehow win the NFC West – which is most certainly the toughest division in football – people might forget about how ugly both the logo and the uniforms are.